Essentially you want to attract customers to your site and once there to encourage them to explore your website. Ultimately you want to convert your visitors to become your clients. This is the prime objective of Surfpixels Digital web design or website redesign, to produce a design your market will find attractive, in short, to attract them.
The design is generally discussed via an initial meeting and then a visual produced following any requirements. From initial sketches, we generally use Adobe Photoshop for mock up and site ready graphics, occasionally using Adobe Illustrator for illustration. Once the design has been given the go ahead we will additionally use Adobe Flash for animation and Adobe Dreamweaver to actually build the website.
Adobe Dreamweaver, along with some hand coding is used to develop the site in HTML and CSS. Our sites are developed to be responsive thus working across all the formats, desktop, mobile and tablet. However the web and coding standards are always evolving, so I would beware of any services offering future-proof websites. We develop in HTML5 which is now firmly in the driving seat, this does not mean something will not eventually supersede this. In addition CSS ( cascading style sheets ) are used together with HTML5 to determine the style and layout of the site, with the CSS controlling the overall style of the whole site universally via generally a single page of CSS code.
This is important as websites are given a very warm welcome within Google rankings and search engine results pages ( SERPs ) when the website pages are W3C compliant, and HTML and CSS coded accordingly.
Effective communication across your website is enabled through a strong professional look and feel. Branding plays an important part in this, branding is more than just the logo, but the site as a whole experience, simple, effective structure, usability and communication.
Surfpixels use Nikon equipment for photography primarily because of the excellent SLR lenses which provide a superb clear digital image. We also employ Nikon camera for HD video, again the excellent lenses giving tremendous quality motion capture.